The Tyranny of Social Media

It is said that in order to “become successful” you need to use Social Media. Twitter, Facebook, Instagram, Pinterest and LinkedIn. However the needs and actions to “do” all this social media could detract you from doing what you really need to do.
So the decision becomes do I tell what I am doing or “gonna do” or do you Do what you are doing?

It becomes a Chicken and Egg Scenario. I have no solution to that question and so for now I am just “gonna do” what I need to do .. then tell Social Media about it later.